mAutomotive

mAutomotive at MWC13 – click to download the presentations

As the world’s roads become increasingly congested, drivers are seeking smarter vehicles and transport systems that can give them real-time information about traffic jams, weather conditions, road works and parking availability. At the same time, governments are calling for cars to be able to automatically alert emergency services as soon as a vehicle is involved in an accident and to be equipped with tracking systems to combat theft.

The automotive industry has the potential to play a transformative role in the connected future by delivering new services such as:

• on-demand, in-car entertainment
• low-cost pay-as-you-drive insurance
• location-enabled security features
• real-time fleet management

As well as enhancing core vehicle propositions, such as improving vehicle brand image and customer relationship management and delivering a safer and more enjoyable driving experience. The total connected automotive market opportunity has been estimated at just under $200bn by 2020*, making it the most significant sector in the global mobile connected market.

To achieve this market potential, the automotive and mobile industries need to work closely together to deliver scalable, secure, interoperable, ubiquitous and intuitive connected experiences. This will help address key market development requirements such as remotely provisioned SIMs and interoperable architecture for in-market SIM management.

To accelerate the development and deployment of connected automotive solutions and devices, the GSMA is engaging with automakers, mobile network operators and the wider ecosystem to better understand their needs and to reduce the barriers to adoption.

*Machina Research 2012