GSM Association sets its sights on 'spamming' globally
London,
UK: 23rd July 2003: The
GSM Association (GSMA), the trade association representing
the world’s GSM mobile operators, today welcomed the
European Commission’s recent initiative to combat ’spamming’.
The GSMA agrees that the issue has global ramifications and
therefore global solutions are needed to combat the problem.
’Spamming’ is the term given to the problem of unsolicited messages
transmitted over a variety of electronic communications media. At present, the
problem primarily affects fixed networks but with the success of text messaging
over mobile networks – ‘SMS spam’ is beginning to gain a foothold
in the mobile space.
" The problem and potential impact of spamming reaches far beyond European
borders, and beyond SMS, as operators globally evolve and roll out the next generation
of mobile data services such as Multimedia Messaging Service - MMS," said
Rob Conway, CEO of the GSM Association. "Our board is looking very seriously
at ways that our members can collectively combat this growing problem on a proactive,
global basis."
GSM Europe, the regional interest group of the GSM Association, agrees that the
new EU provisions can help to limit the problem - if transposed in an effective
and fair manner.
" Not only does spam irritate our customers," said Kaisu Karvala,
Chair of GSM Europe, "it also impinges on operators’ businesses by
impacting their networks from a range of commercial and technical perspectives.
Most critical of all is the negative impact it has on customer relations, as
discontented customers often blame their operator for the inconvenience of spam-SMS."
While welcoming the Commission’s initiative however, GSM Europe stresses
the importance of balanced information to European consumers and businesses on
the new EU rules to fight spam. Any campaign or action by the Commission and
Member States directed to the general public should not only clarify the new
opt-in obligations under article 13.1, but also the rights obtained by companies
to market own, similar products and services (article 13.2).
Unless users and consumers are made aware of the idea behind the ‘soft
opt-in’ regime the EU has adopted, legitimate marketing of companies’ own
product and services could be perceived as unsolicited communications to the
detriment of European companies.
Apart from various proactive efforts undertaken by individual GSME members to
reduce spam in their mobile networks, GSM Europe is currently working on a Draft
set of Recommendation on spamming in mobile networks which coincides with several
of the issues raised by the Commission.
Notes for Editors:
About GSM Europe
About the GSM Association
Contact Information:
Kiki Walravens
Communications Manager
GSM Europe
Tel: +32 15 27 59 06
Fax: +32 15 27 03 21
Email: kwalravens@gsm.org
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