Executive Agenda

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9.00am Introduction & Welcome Bill Gajda, Chief Marketing Officer, GSM Association Simon Torrance, Founder, Telco 2.0 Mobile Entertainment 9.20am - 9.50am Creating a New Film & TV Experience into the Mobile Phone Neeraj Roy, Managing Director and CEO, Hungama Mobile Cyriac Roeding, Executive Vice President, CBS Mobile 9.50am - 10.15am Defining the Role of Mobile in Entertainment Interactive discussion with feedback from the audience and Q&A with speakers above 10.15am - 10.30am The Power of Branding in Entertainment David Riemer, VP Marketing, Connected Life at Yahoo! 10.30am - 10.45am Mobile Entertainment – Can Any Company Deliver Alone? Interactive feedback from the audience and Q&A with speaker 10.45am - 11.10am Panel Discussion: Brands and Entertainment; a Match Made in Heaven? Mitch Feinman, SVP, Fox Mobile Entertainment Patrick Gauthier, SVP, Innovation, Visa International David Riemer, VP Marketing, Connected Life Division, Yahoo! Inc Carl Taylor, Director of Applications & Services, Global Technology Strategy, Hutchison Whampoa Europe 11.10am - 11.30am Refreshment Break Mobile Advertising 11.30am - 11.45am New Telco 2.0 / GSMA Research and Analysis Simon Torrance, Founder, Telco 2.0 11.45am - 12.00pm Interactive feedback from the audience and Q&A with speaker 12.00pm - 12.45pm Panel Discussion: Success Factors in Mobile Advertising Thomas Burgess, CEO, Third Screen Media Ujjal Kohli, CEO, Rhythm Newmedia Didier Kuhn, CEO and Co-Founder, Screentonic Vijay Sundaram, COO and Co-Founder, Zad Mobile Jeremy Wright, Worldwide Head of Marketing Services, Enpocket 12.45pm - 2.00pm Lunch 2.00pm - 2.15pm Lessons from Europe, an Operator Perspective Frank Boulben, Director New Business Development, Vodafone Group 2.15pm - 2.30pm Interactive feedback from the audience and Q&A with speaker 2.30pm - 2.50pm The Role of Media Buying and Planning Agencies in Making Mobile Advertising Work Sir Martin Sorrell, Chief Executive, WPP 2.50pm - 3.05pm Open Q&A with Sir Martin Sorrell 3.05pm - 3.25pm Final Brainstorm – What Needs to Happen Next in Mobile Entertainment and Advertising 3.30pm Closing comments Bill Gajda, CMO, GSM Association