Mobile Media and Entertainment

Media Centre

Mobile Advertising News:

12.02.2008
Guardian --Mobile firms to develop common advertising system
11.02.2008
Financial Times -- UK mobile companies to develop advertising standards
11.02.2008
International Herald Tribune -- 5 British firms pool data on mobile reach; BizTech
11.02.2008
MobiAdNews -- Measuring Mobile Advertising

Mobile Media & Entertainment News:

24.01.2008
Reuters -- GSMA & Nielsen Announce Mobile Backstage
06.06.2007
MMA -- GSMA and MMA collaborate to accelerate global development of mobile advertising

GSMA and Industry News:

11.02.2008
GSMA -- Leading Operators Work Together To Measure Mobile Advertising