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	<title>Mobile for Development &#187; Life stories</title>
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		<title>Durgesh and mobile learning, Uttar Pradesh, India</title>
		<link>http://www.gsma.com/mobilefordevelopment/durgesh</link>
		<comments>http://www.gsma.com/mobilefordevelopment/durgesh#comments</comments>
		<pubDate>Wed, 08 May 2013 14:14:01 +0000</pubDate>
		<dc:creator>Jack Westhead</dc:creator>
				<category><![CDATA[Life stories]]></category>
		<category><![CDATA[mLearning]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Region]]></category>
		<category><![CDATA[South Asia]]></category>
		<category><![CDATA[Topic]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=13970</guid>
		<description><![CDATA[Durgesh and mobile learning, Uttar Pradesh, India Topic: mLearning Region: South Asia In a remote village near Ghazipur, Uttar Pradesh, Durgesh is at the forefront of the next generation of users whose first experience of accessing the internet is via &#8230; <a class="continuereading" href="http://www.gsma.com/mobilefordevelopment/durgesh">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/05/Durgesh_Main.jpg"><img class="alignnone size-full wp-image-9637" title="Durgesh and mobile learning, Uttar Pradesh, India" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/05/Durgesh_Main.jpg" alt="" width="790" height="362" /></a></p>
<h1>Durgesh and mobile learning, Uttar Pradesh, India</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="mlearning"><a href="/mobilefordevelopment/lifestories/mlearning"> mLearning</a></span></li>
<li>Region: South Asia</li>
</ul>
<p>In a remote village near Ghazipur, Uttar Pradesh, Durgesh is at the forefront of the next generation of users whose first experience of accessing the internet is via a mobile handset. He tells us that being able to tap into alternative sources of information is highly valuable to him and affords him the chance to learn by himself. Previously, he explains, his only source of information was his teacher. Now, he’s researching scientific topics on YouTube and learning how to complete C++ programming assignments on his mobile. Durgesh is swift to see the benefits of mobile learning and data access and has a few suggestion of his own as to how future services may develop in his country.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/w66MgLrYZ8g?rel=0" frameborder="0" allowfullscreen></iframe></p>
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		<title>Mrs Enay, Sukaresmi, West Java, Indonesia</title>
		<link>http://www.gsma.com/mobilefordevelopment/mrsenay</link>
		<comments>http://www.gsma.com/mobilefordevelopment/mrsenay#comments</comments>
		<pubDate>Tue, 16 Apr 2013 08:41:32 +0000</pubDate>
		<dc:creator>GSMA mWomen</dc:creator>
				<category><![CDATA[East Asia and Pacific]]></category>
		<category><![CDATA[Life stories]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[mWomen]]></category>
		<category><![CDATA[Region]]></category>
		<category><![CDATA[Topic]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=13740</guid>
		<description><![CDATA[Mrs Enay, Sukaresmi, West Java, Indonesia Topic: mWomen Region: East Asia and Pacific Mrs Enay runs a small grocery store. She explains the impact mobile has had on her life.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/04/MrsEnay_Main.png"><img class="alignnone size-full wp-image-9637" title="Mrs Enay, Sukaresmi, West Java, Indonesia" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/04/MrsEnay_Main.png" alt="" width="790" height="362" /></a></p>
<h1>Mrs Enay, Sukaresmi, West Java, Indonesia</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="mwomen"><a href="/mobilefordevelopment/lifestories/mwomen">mWomen</a></span></li>
<li>Region: East Asia and Pacific</li>
</ul>
<p>Mrs Enay runs a small grocery store. She explains the impact mobile has had on her life. </p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/D4WPtjFtQpQ?rel=0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Mrs Cici, Gunung Salek, West Java, Indonesia</title>
		<link>http://www.gsma.com/mobilefordevelopment/mrscici</link>
		<comments>http://www.gsma.com/mobilefordevelopment/mrscici#comments</comments>
		<pubDate>Thu, 11 Apr 2013 13:49:05 +0000</pubDate>
		<dc:creator>GSMA mWomen</dc:creator>
				<category><![CDATA[East Asia and Pacific]]></category>
		<category><![CDATA[Life stories]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[mWomen]]></category>
		<category><![CDATA[Region]]></category>
		<category><![CDATA[Topic]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=13694</guid>
		<description><![CDATA[Mrs Cici, Gunung Salek, West Java, Indonesia Topic: mWomen Region: East Asia and Pacific Mrs Cici works as a wedding make-up artist in her village in Indonesia. She explains the impact mobile has had on her life.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/04/MrsCiCi_Main.png"><img class="alignnone size-full wp-image-9637" title="Mrs Cici, Gunung Salek, West Java, Indonesia" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/04/MrsCiCi_Main.png" alt="" width="790" height="362" /></a></p>
<h1>Mrs Cici, Gunung Salek, West Java, Indonesia</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="mwomen"><a href="/mobilefordevelopment/lifestories/mwomen">mWomen</a></span></li>
<li>Region: East Asia and Pacific</li>
</ul>
<p>Mrs Cici works as a wedding make-up artist in her village in Indonesia. She explains the impact mobile has had on her life.</p>
<p><iframe src="http://www.youtube.com/embed/8e7J4-e2_Jw?rel=0" frameborder="0" width="560" height="315"></iframe></p>
]]></content:encoded>
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		<title>Jaipal, Remote Rural Community, India</title>
		<link>http://www.gsma.com/mobilefordevelopment/jaipal</link>
		<comments>http://www.gsma.com/mobilefordevelopment/jaipal#comments</comments>
		<pubDate>Fri, 08 Feb 2013 11:21:12 +0000</pubDate>
		<dc:creator>Jack Westhead</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Life stories]]></category>
		<category><![CDATA[mAgri]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Region]]></category>
		<category><![CDATA[South Asia]]></category>
		<category><![CDATA[Topic]]></category>

		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=12318</guid>
		<description><![CDATA[Jaipal, Remote Rural Community, India Topic: mAgri Region: South Asia Jaipal is 27 and lives in remote, rural India. He cultivates crops such as sugar cane, potatoes, mustard and wheat. Because his livelihood is entirely dependent on his crops doing &#8230; <a class="continuereading" href="http://www.gsma.com/mobilefordevelopment/jaipal">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/02/Jaipal-Main.png"><img class="alignnone size-full wp-image-9637" title="Jaipal, Remote Rural Community, India" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/02/Jaipal-Main.png" alt="" width="790" height="362" /></a></p>
<h1>Jaipal, Remote Rural Community, India</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="magri"><a href="/mobilefordevelopment/lifestories/magri">mAgri</a></span></li>
<li>Region: South Asia</li>
</ul>
<p>Jaipal is 27 and lives in remote, rural India. He cultivates crops such as sugar cane, potatoes, mustard and wheat. Because his livelihood is entirely dependent on his crops doing well, he values his ability to keep them safe and help them thrive tremendously. “To start with, good pesticides are essential”, he says, “to ensure that what I’m growing isn’t consumed by insects.”</p>
<p>He used to rely on elder farmers’ knowledge for such things, assuming that they had learned what they know through years of experience.</p>
<p>Jaipal learned that there is another, more accurate and reliable, way to get farming related information: mKisan (which means ‘mFarmer’ and is part of HandyGo’s Behtar Zindagi service), available through his mobile phone. “At that time, I had only recently started using my mobile”, he recalls. “It had been quite an expensive investment, though both handsets and calls are very cheap now.”</p>
<p>After subscribing to the service, Jaipal quickly began finding it really useful, and it has become the main thing he uses his mobile phone for. “It’s really helped me”, he says with conviction “Though I trusted my elders before, they weren’t right 100% of the time. Thanks to mKisan, I can be a lot more certain about which pesticide I should use when insects and other pests affect my crops.”</p>
<p><iframe src="http://www.youtube.com/embed/vOLo1MFVPrY?rel=0" frameborder="0" width="560" height="315"></iframe></p>
]]></content:encoded>
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		<title>Florence, Kibera, Nairobi, Kenya</title>
		<link>http://www.gsma.com/mobilefordevelopment/florence</link>
		<comments>http://www.gsma.com/mobilefordevelopment/florence#comments</comments>
		<pubDate>Fri, 01 Feb 2013 15:07:57 +0000</pubDate>
		<dc:creator>Jack Westhead</dc:creator>
				<category><![CDATA[Life stories]]></category>
		<category><![CDATA[mHealth]]></category>
		<category><![CDATA[Mobile Money for the Unbanked]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Region]]></category>
		<category><![CDATA[Sub-Saharan Africa]]></category>
		<category><![CDATA[Topic]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=11820</guid>
		<description><![CDATA[Florence, Kibera, Nairobi, Kenya Topic: Mobile Money for the Unbanked, mHealth, mWomen Region: Sub-Saharan Africa “The day my kid felt sick, the mobile phone gave me a chance. I just called the doctor direct and asked for the first aid &#8230; <a class="continuereading" href="http://www.gsma.com/mobilefordevelopment/florence">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/02/Florence-Main.png"><img class="alignnone size-full wp-image-9637" title="Florence, Kibera, Nairobi, Kenya" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/02/Florence-Main.png" alt="" width="790" height="362" /></a></p>
<h1>Florence, Kibera, Nairobi, Kenya</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="mmu"><a href="/mobilefordevelopment/lifestories/mmu">Mobile Money for the Unbanked</a></span>, <span class="mhealth"><a href="/mobilefordevelopment/lifestories/mhealth">mHealth</a></span>, <span class="mwomen"><a href="/mobilefordevelopment/lifestories/mwomen">mWomen</a></span></li>
<li>Region: Sub-Saharan Africa</li>
</ul>
<p><strong>“The day my kid felt sick, the mobile phone gave me a chance. I just called the doctor direct and asked for the first aid I could perform to the baby. I found it made my work easier”</strong></p>
<p>Florence is one of the approximately one million people who live in Kibera, the largest slum in East Africa. She lives with her husband Nicholas and one year old son Joseph in a 12ft by 12ft shack with mud walls, screened with concrete, with a corrugated tin roof and a dirt floor. Florence moved to Kibera five years ago from a rural village approximately 200km away from Nairobi.</p>
<p>She’s had her mobile phone for four years and in addition to using it in emergencies such as when her child is ill, she uses it to send pocket money via M-PESA to her brother who’s in school. Before M-PESA she used to send money home through other people, which was costly and time consuming. “Now with M-PESA everything goes through safely and at the same time you get the feedback that it has been sent or not”</p>
<p><iframe src="http://www.youtube.com/embed/50hS7bNBT4Y?rel=0" frameborder="0" width="560" height="315"></iframe></p>
]]></content:encoded>
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		<title>Evans, Farm near Lake Naivasha, Kenya</title>
		<link>http://www.gsma.com/mobilefordevelopment/evans</link>
		<comments>http://www.gsma.com/mobilefordevelopment/evans#comments</comments>
		<pubDate>Fri, 25 Jan 2013 09:36:32 +0000</pubDate>
		<dc:creator>Jack Westhead</dc:creator>
				<category><![CDATA[Life stories]]></category>
		<category><![CDATA[mAgri]]></category>
		<category><![CDATA[mLearning]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[Region]]></category>
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		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=11027</guid>
		<description><![CDATA[Evans, Farm near Lake Naivasha, Kenya Topic: mLearning, mAgri Region: Sub-Saharan Africa Lake Naivasha in Kenya is home to fishermen, teaming wildlife and supports a thriving nearby town of the same name. It’s surrounded by farms. These range from huge, &#8230; <a class="continuereading" href="http://www.gsma.com/mobilefordevelopment/evans">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Evans-Main.jpg"><img class="alignnone size-full wp-image-9637" title="Evans, Farm near Lake Naivasha, Kenya" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Evans-Main.jpg" alt="" width="790" height="362" /></a></p>
<h1>Evans, Farm near Lake Naivasha, Kenya</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="mlearning"><a href="/mobilefordevelopment/lifestories/mlearning"> mLearning</a></span>, <span class="magri"><a href="/mobilefordevelopment/lifestories/magri">mAgri</a></span></li>
<li>Region: Sub-Saharan Africa</li>
</ul>
<p>Lake Naivasha in Kenya is home to fishermen, teaming wildlife and supports a thriving nearby town of the same name. It’s surrounded by farms. These range from huge, international flower-growing business with an international market to smaller, familial concerns. Whilst driving to a Masai village we saw Evans in a field, tending to his crop. We pulled over, and he was kind enough to talk to us. Evans is a student at the local university studying agronomy and was working part time to help fund his education. He tells us here how mobile access is changing the way he studies and allowing him to connect with his friends and colleagues, as well as making him feel safer.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/wxKZGcMYgsg?rel=0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Rachel, Remote rural community near Morogoro, Tanzania</title>
		<link>http://www.gsma.com/mobilefordevelopment/rachel</link>
		<comments>http://www.gsma.com/mobilefordevelopment/rachel#comments</comments>
		<pubDate>Tue, 22 Jan 2013 15:43:54 +0000</pubDate>
		<dc:creator>Jack Westhead</dc:creator>
				<category><![CDATA[Life stories]]></category>
		<category><![CDATA[mAgri]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[mWomen]]></category>
		<category><![CDATA[Region]]></category>
		<category><![CDATA[Sub-Saharan Africa]]></category>
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		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=10563</guid>
		<description><![CDATA[Rachel, from a remote rural community near Morogoro, Tanzania Topic: mAgri, mWomen, Mobile Money for the Unbanked Region: Sub-Saharan Africa Lying outside Morogoro, close to the building of a vast new road, lies a small village. In its compass is &#8230; <a class="continuereading" href="http://www.gsma.com/mobilefordevelopment/rachel">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Rachel-Main.png"><img class="alignnone  wp-image-9626" title="Rachel, from a remote rural community near Morogoro, Tanzania" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/01/Rachel-Main.png" alt="" width="790" height="362" /></a></p>
<h1>Rachel, from a remote rural community near Morogoro, Tanzania</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="magri"><a href="http://www.gsma.com/mobilefordevelopment/lifestories/magri">mAgri</a></span>, <span class="mwomen"><a href="/mobilefordevelopment/lifestories/mwomen">mWomen</a></span>, <span class="mmu"><a href="/mobilefordevelopment/lifestories/mmu">Mobile Money for the Unbanked</a></span></li>
<li>Region: Sub-Saharan Africa</li>
</ul>
<p>Lying outside Morogoro, close to the building of a vast new road, lies a small village. In its compass is a leper hospital. The nurses who offer administer palliative care to its patients are not well paid. In a scheme designed to enable them to supplement their income, each nurse is provided with a strip of land to farm and access to an agricultural advisor. In a move to bolster harvest even further, Tigo, in partnership with Technoserve, are beta-trialling an agricultural advice service called m-Kilimo (‘farmer’) which aims to provide the farmers with agronomy information, market prices and help with selecting and buying pesticides and fungicides through their mobiles. We meet some of female farmers and carers on their land and ask them to tell us how mobile, and access to information via it, is helping to transform and benefit their lives. Rachel, 43, explains how it works.</p>
<p><iframe src="http://www.youtube.com/embed/BTM_KNHWEzY?rel=0" frameborder="0" width="560" height="315"></iframe></p>
]]></content:encoded>
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		<title>Boniface, From Masai Market, Nairobi, Kenya</title>
		<link>http://www.gsma.com/mobilefordevelopment/boniface</link>
		<comments>http://www.gsma.com/mobilefordevelopment/boniface#comments</comments>
		<pubDate>Wed, 24 Oct 2012 16:13:08 +0000</pubDate>
		<dc:creator>Jack Westhead</dc:creator>
				<category><![CDATA[Life stories]]></category>
		<category><![CDATA[mAgri]]></category>
		<category><![CDATA[mHealth]]></category>
		<category><![CDATA[Multimedia]]></category>
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		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=9635</guid>
		<description><![CDATA[Boniface, From Masai Market, Nairobi, Kenya Topic: mAgri, mHealth Region: Sub-Saharan Africa In the Masai Market of Nairobi, craftsmen and stallholders convene from the surrounding countryside to sell their wares. The market itself is itinerant and has moved home frequently. &#8230; <a class="continuereading" href="http://www.gsma.com/mobilefordevelopment/boniface">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2012/10/Boniface-Main.png"><img class="alignnone size-full wp-image-9637" title="Boniface, From Masai Market, Nairobi, Kenya" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2012/10/Boniface-Main.png" alt="" width="790" height="362" /></a></p>
<h1>Boniface, From Masai Market, Nairobi, Kenya</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="magri"><a href="http://www.gsma.com/mobilefordevelopment/lifestories/magri">mAgri</a></span>, <span class="mhealth"><a href="/mobilefordevelopment/lifestories/mhealth">mHealth</a></span></li>
<li>Region: Sub-Saharan Africa</li>
</ul>
<p>In the Masai Market of Nairobi, craftsmen and stallholders convene from the surrounding countryside to sell their wares. The market itself is itinerant and has moved home frequently. Vendors and entrepreneurs whom we meet tell us that this movement was having a deleterious effect on their trade. We speak to Boniface, who explains how he’s using his mobile phone to keep in contact with his customers. Now, they know where he is and what he’s selling. He’s even using M-Pesa to pay his suppliers when traditional, old-style transactions are impossible.</p>
<p><iframe src="http://www.youtube.com/embed/ZTmAt9G8sE4?rel=0" frameborder="0" width="560" height="315"></iframe></p>
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		<title>Regan From Kibera Slum, Nairobi, Kenya</title>
		<link>http://www.gsma.com/mobilefordevelopment/regan-from-kibera-slum-nairobi-kenya</link>
		<comments>http://www.gsma.com/mobilefordevelopment/regan-from-kibera-slum-nairobi-kenya#comments</comments>
		<pubDate>Wed, 24 Oct 2012 15:38:25 +0000</pubDate>
		<dc:creator>Jack Westhead</dc:creator>
				<category><![CDATA[Connectivity]]></category>
		<category><![CDATA[Life stories]]></category>
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		<guid isPermaLink="false">http://www.gsma.com/mobilefordevelopment/?p=9624</guid>
		<description><![CDATA[Regan From Kibera Slum, Nairobi, Kenya Topic: Connectivity Region: Sub-Saharan Africa On June 4th, 2012, Mobile for Development was shown round Kibera, East Africa’s largest slum, by the Kibera News Network, a volunteer body of citizen journalists who report on &#8230; <a class="continuereading" href="http://www.gsma.com/mobilefordevelopment/regan-from-kibera-slum-nairobi-kenya">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2012/10/Regan-Main.png"><img class="alignnone  wp-image-9626" title="Regan From Kibera Slum, Nairobi, Kenya" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2012/10/Regan-Main.png" alt="" width="790" height="362" /></a></p>
<h1>Regan From Kibera Slum, Nairobi, Kenya</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="m4d"><a href="/mobilefordevelopment/lifestories/">Connectivity</a></span></li>
<li>Region: Sub-Saharan Africa</li>
</ul>
<p>On June 4<sup>th</sup>, 2012, Mobile for Development was shown round Kibera, East Africa’s largest slum, by the Kibera News Network, a volunteer body of citizen journalists who report on the fast moving daily news stories that course through life there. No one knows the size of Kibera’s population; it’s transitory and estimates go up to 600,000 people. In Kibera, we met Regan, a young man who typifies how quickly Kenyan youth is embracing the mobile phone and the potential it represents. Soon, those even younger than Regan will access the internet for the first time in their lives via their mobile.</p>
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		<title>Plugging the information gap: The Need for Mobile agri VAS</title>
		<link>http://www.gsma.com/mobilefordevelopment/shula</link>
		<comments>http://www.gsma.com/mobilefordevelopment/shula#comments</comments>
		<pubDate>Wed, 03 Oct 2012 14:42:49 +0000</pubDate>
		<dc:creator>Jack Westhead</dc:creator>
				<category><![CDATA[Connectivity]]></category>
		<category><![CDATA[Life stories]]></category>
		<category><![CDATA[mAgri]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[mWomen]]></category>
		<category><![CDATA[Region]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Sub-Saharan Africa]]></category>
		<category><![CDATA[Topic]]></category>

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		<description><![CDATA[Plugging the information gap: The Need for Mobile agri VAS Topic: mAgri, mWomen, Connectivity Region: Sub-Saharan Africa Usually, the brokers come to Shula’s field to look over her crops of rice, maize or tomatoes. Sometimes they offer her a price &#8230; <a class="continuereading" href="http://www.gsma.com/mobilefordevelopment/shula">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2012/09/Shula-Main.png"><img class="alignnone size-full wp-image-8739" title="Shula, Chazi Village, Mvomero District, Tanzania" src="http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2012/09/Shula-Main.png" alt="" width="790" height="362" /></a></p>
<h1>Plugging the information gap: The Need for Mobile agri VAS</h1>
<ul class="related_topics">
<li class="topic">Topic: <span class="magri"><a href="http://www.gsma.com/mobilefordevelopment/lifestories/magri">mAgri</a></span>, <span class="mwomen"><a href="/mobilefordevelopment/lifestories/mwomen">mWomen</a></span>, <span class="m4d"><a href="http://www.gsma.com/mobilefordevelopment/lifestories/connectivity">Connectivity</a></span></li>
<li>Region: Sub-Saharan Africa</li>
</ul>
<p>Usually, the brokers come to Shula’s field to look over her crops of rice, maize or tomatoes. Sometimes they offer her a price for them. Sometimes they don’t. Shula is now 35, moved to Mvomero district as a child, and has built a life here ever since. Her husband has a job elsewhere which means that she’s dealing with the decisions that come with running a farm largely alone. They try, where possible, to make joint ones about which crop to grow and how to counter the effects of pests, disease and Tanzania’s notoriously mercurial weather.</p>
<p>When a crop comes to fruition, Shula’s ability to find a competitive price for it is critical. At the moment she either takes or leaves the broker’s offer or goes to the local market in person to see what others are doing. She tells us that she really needs information on what’s happening at other nearby markets . At the moment, travelling to them to find out eats into her slim margins. Knowledge about local pricing would enable her to haggle much more effectively with the brokers.</p>
<p>When we ask her what else she needs she says “Agronomy advice &#8211; how to get the best products to the customer”. At the moment, if pests or disease attack, her only recourse for help is the agricultural extension worker, who is spread very thinly over his parish of farming groups. We ask her if she’d trust farming information sent to her via a mobile; after all, this would have direct impact on her livelihood. She says that she would be both thankful for and act upon any helpful information provided to her, adding “I know that there will be more information than I am able to get through the extension officer”.</p>
<p>She has had her mobile for seven years and it has quickly become a vital part of her small business. If a service is useful, Shula and her family are quick to take it. She uses voice calls and texts to let regular customers know when the harvest is ready and she also uses Tigo’s Pesa service for business. “Sometimes, when the traders come, they have no cash, and they pay me by Pesa”, she explains. Even the school fees for her three children, nowadays, are taken care of via her mobile phone.</p>
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