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GSMA mWomen Innovation Fund: Overview and Guidance for NGO Applicants – Slides

GSMA mWomen — Thu, 09 May 2013 09:59:44 +0000

Presentation featuring an overview of the GSMA mWomen Innovation Fund objectives and terms, as well as practical advice for NGOs & social enterprises on preparing a competitive application for the grants launched in April 2013. This round comprises of three grants, valued up to US$ 140,000 for projects up to ten months long. The grants are intended to provide seed funding for NGOs, working in partnership with mobile network operators, to design and launch products, value added services, marketing campaigns and/or distribution mechanisms (‘offerings’) that will increase women’s access to and use of mobile and life-enhancing services. The webinar recording to accompany this presentation can be found here and more information and tools to prepare a concept note can be downloaded here.

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GSMA mWomen Innovation Fund grant documentation – NGOs – April 2013

GSMA mWomen — Fri, 19 Apr 2013 12:31:40 +0000

Collection of documents required for NGOs (including social enterprises) to submit a concept note ahead of the application stage for the round of GSMA mWomen Innovation Fund grants launched in April 2013. This round is comprised of three grants, valued up to US$ 140,000 for projects up to ten months long. The grants are intended to provide seed funding for NGOs, working in partnership with mobile network operators, to design and launch products, value added services, marketing campaigns and/or distribution mechanisms (‘offerings’) that will increase women’s access to and use of mobile and life-enhancing services.

Download here

For additional information, please write to mWomengrants@gsma.com.

GSMA mWomen Innovation Fund grant documentation – March 2013

GSMA mWomen — Wed, 06 Mar 2013 14:03:16 +0000

Collection of documents required for mobile operators to submit a concept note ahead of the application stage for the GSMA mWomen Innovation Fund grants launched in March 2013. This round is comprised of three matching grants, valued up to US$ 70,000 for projects up to nine months long. The grants are intended to provide seed funding for operators, with or without partners, to design and launch products, value added services, marketing campaigns and/or distribution mechanisms (‘offerings’) that will increase women’s access to and use of mobile and life-enhancing services.

Download here

GSMA mWomen Marketing Handbook

GSMA mWomen — Wed, 27 Feb 2013 06:00:52 +0000

The GSMA mWomen Marketing Handbook, created in partnership with Altai Consulting, is a resource for mobile network operators and other members of the mobile ecosystem to improve their approach to marketing to low-income women in emerging markets. It offers an approach and examples from the mobile industry as well as other industries and the development community.

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Unlocking the Potential: Women and Mobile Financial Services in Emerging Markets – Executive Summary

GSMA mWomen — Mon, 25 Feb 2013 16:31:25 +0000

Executive summary of February 2013 report, which offers insights on women’s needs for financial management tools and use of mobile financial services in Indonesia, Kenya, Pakistan, Papua New Guinea and Tanzania. It also contains implications for action for mobile financial service providers in any emerging market. Full report accessible here

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Unlocking the Potential: Women and Mobile Financial Services in Emerging Markets

GSMA mWomen — Mon, 25 Feb 2013 16:30:24 +0000

This February 2013 report offers insights on women’s needs for financial management tools and use of mobile financial services in Indonesia, Kenya, Pakistan, Papua New Guinea and Tanzania. It also contains implications for action for mobile financial service providers in any emerging market.

Download here

Striving & Surviving: Exploring the Lives of Women at the Base of the Pyramid

GSMA mWomen — Mon, 27 Feb 2012 11:41:19 +0000

Full length research report surveying the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency for International Development (AusAID) and the United States Agency for International Development (USAID), with primary research undertaken by TNS, the research format brings the voices of BoP women to life through eight fictional, composite ‘Portraits’ of respondents, interspersed throughout a detailed review of the macro-level data from which the portraits were constructed.

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GSMA mWomen Research Toolkit

GSMA mWomen — Mon, 27 Feb 2012 11:39:09 +0000

“This toolkit contains all research tools used to create ‘Striving and Surviving: Exploring the Lives of Base of the Pyramid Women’ These include:

Ethnography Observation Guide
Focus Group Discussion Guides
Opinion Leader Discussion Group
Wants and Needs Questionnaire

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Portraits: A Glimpse into the Lives of Base of the Pyramid Women

GSMA mWomen — Mon, 27 Feb 2012 11:34:21 +0000

This research report is the first to survey the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency for International Development (AusAID) and the United States Agency for International Development (USAID), with primary research undertaken by TNS, the research format brings the voices of BoP women to life through eight fictional, composite ‘portraits’ of respondents, shown against a backdrop of the macro-level data from which the portraits were constructed.

It is the brief version of a longer research report entitled ‘Striving & Surviving: Exploring the Lives of Women at the Base of the Pyramid’

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Impact Pathway for Mobile & Women

GSMA mWomen — Sun, 26 Feb 2012 11:45:56 +0000

The Impact Pathway for Mobile and Women explores how women can be empowered through ownership and effective usage of mobile phones, and how access for women to life-enhancing mobile services can lead to economic advancement, and enhanced power and decision-making abilities. To test this theory of change, the GSMA mWomen team in partnership with USAID and AusAID, commissioned PwC to undertake a review of relevant literature covering leading initiatives, programmes, and deployments known to be taking place. Data from the literature review has been captured and catalogued against indicators defined within the Mobile and Women Impact Pathway. By highlighting where concentrations of data exist, as well as gaps, the pathway can serve as a repository of information that can be used by development practitioners, donors, academics and mobile network operators alike.

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