Mobile for Development » mWomen Resources External documents

Intel – Women and the Web

Mobile for Development — Thu, 10 Jan 2013 13:47:33 +0000

By Intel. Report investigates the internet gender gap and highlights the significant global social and economic opportunities of securing internet access for women in low and middle-income countries.

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Women, Mobile Phones and Savings

Grameen Foundation — Wed, 31 Oct 2012 07:35:44 +0000

Small-scale case study of Grameen Foundation’s savings project at Cashpor Microcredit, Varanasi, India, investigating whether women have limited access to savings services delivered via the mobile phone due to a lack of technical knowledge and mobile phone access. The data collected highlight some gaps in service and furthered understanding of how these women, men and their families use mobile technology. Lessons learned included: promoting mobile phone ownership among women is an important aspect of ensuring they gain unobstructed access to mobile services and affects the frequency with which they use them; providing mobile phone literacy training is essential among these women and the children of Cashpor clients know much more about mobile phones than their parents. Women reported that their children are teaching themselves how to use the phone and are passing that knowledge along to their mothers.

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Mobile Value Added Services: A Business Growth Opportunity for Women Entrepreneurs

Cherie Blair Foundation — Sun, 01 Jul 2012 14:36:01 +0000

This research studies the main business challenges faced by women entrepreneurs in Indonesia, Nigeria and Egypt, identified existing and new mobile VAS that could be used to address these challenges, and prepared a business case for scaling up those services that would likely have the greatest impact on women entrepreneurs.

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Asiacell Almas Line: Serving women’s mobile needs in Iraq

Mobile for Development — Thu, 10 May 2012 09:16:11 +0000

Case study shows how Iraqi operator Asiacell achieved commercial success through serving women customers. The operator conducted consumer insights research to understand the needs of women in its market and launched the Almas line of products.

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Women Entrepreneurs in Mobile Retail Channels

Cherie Blair Foundation — Mon, 19 Dec 2011 14:31:01 +0000

This study investigates the gender composition of the ‘mobile value chain’ (MVC), which is the retail networks of mobile network operators – in 11 different markets around the world. It examines the benefits for both women entrepreneurs and mobile network operators for including women in the MVC.

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