Mobile for Development » mWomen Resources Videos

GSMA mWomen Innovation Fund: Overview and Guidance for NGO Applicants

GSMA mWomen — Thu, 09 May 2013 09:54:45 +0000

Webinar featuring an overview of the GSMA mWomen Innovation Fund objectives and terms, as well as practical advice for NGOs & social enterprises on preparing a competitive application for the grants launched in April 2013. This round comprises of three grants, valued up to US$ 140,000 for projects up to ten months long. The grants are intended to provide seed funding for NGOs, working in partnership with mobile network operators, to design and launch products, value added services, marketing campaigns and/or distribution mechanisms (‘offerings’) that will increase women’s access to and use of mobile and life-enhancing services. The presentation slides to accompany this webinar can be found here and more information and tools to prepare a concept note can be downloaded here.

Women mobile phone users in Indonesia review the winning submissions to the GSMA mWomen Design Challenge

GSMA mWomen — Tue, 26 Feb 2013 13:55:06 +0000

World Bank video: Importance of scale in gender and ICT programmes

Luka — Wed, 06 Feb 2013 14:07:06 +0000

As well as closing the mobile phone gender gap, the GSMA mWomen Programme focusses on bringing life-changing services to women at scale via the mobile channel. We believe that scale is vital for the long term sustainability of any initiative targeting the BOP women’s segment. It’s also vital to ensure that the most women possible can benefit from these services. An example of the need for scale across the gender and ICT space as a whole is discussed in this video from the World Bank, which focuses on gender training on ICT through the project eRwanda and the need to scale up to 600,000 the training that was made for 700.

For more information on the World Bank’s work in Rwanda, please visit its website here.

GSMA mWomen Film

hgomes — Sun, 07 Oct 2012 14:47:46 +0000

Introductory overview of the GSMA mWomen Programme showing why increasing mobile phone access to women in developing countries is so important.

What if we designed smartphones with the needs of resource-poor women in mind?

hgomes — Sun, 23 Sep 2012 16:20:06 +0000

Animation highlighting the case for considering the needs of resource-poor women in emerging markets when designing mobile products and services.

Launch of the GSMA mWomen Design Challenge

hgomes — Sun, 23 Sep 2012 16:15:45 +0000

Video of the launch event of the GSMA mWomen Design Challenge, sponsored by Qtel Group in partnership with AusAID and USAID.

Mobitel launches new mWomen offering ‘Liyasara’

hgomes — Thu, 12 Jul 2012 16:29:33 +0000

Television advertisement for Mobitel’s Liyasara mobile phone bundle for women. Based on consumer insights research into resource-poor women’s needs for mobile, ‘Liyasara’ enables customers to have easy access to information relating to child psychology, cerebral palsy, maternal & new born health and cancer awareness among other areas. In addition to these information services, all customers under 65 years of age signing up for the Mobitel ‘Liyasara’ package will be covered with life insurance. The premium for the insurance cover is included into the monthly rental, which is provided at a nominal fee.

Talk ‘N’ Text addresses women’s biggest barrier to ownership: affordability

hgomes — Thu, 12 Jul 2012 16:24:17 +0000

Video explaining Talk ‘N’ Text’s Panalo Phone, a complete mobile phone service solution for the resource-poor. Each package comes with a brand new handset, a hard-locked built-in SIM, and an initial airtime load for a retail price of Php 499 (USD 11.60). Subsequent airtime top ups can be purchased in for a little as Php 5 with Php 1 increments. The Panalo Phone is also equipped with basic features that are relevant to the daily lives of the BoP, including an FM radio, a flashlight and calculator. The package also comes with access to the mobile money service Smart Money and a trial subscription to a job referral service.

Highlights of GSMA mWomen at Mobile World Congress 2012

hgomes — Sat, 31 Mar 2012 16:06:15 +0000

Highlights of GSMA mWomen Programme activities at Mobile World Congress 2012

Film: GSMA mWomen Seminar Part Two: Panel Discussion

hgomes — Mon, 27 Feb 2012 16:02:02 +0000

The GSMA mWomen Seminar at Mobile World Congress 2012, sponsored by Qualcomm’s Wireless Reach and AusAID, discussed both the challenges and opportunities for creating commercially successful, relevant mobile offerings for underserved women. Lee Epting, Director, Content Services, Vodafone Group moderated a distinguished panel of mobile industry executives, which included Mary McDowell, Executive Vice President, Mobile Phones, Nokia; N. Rajaram, Chief Marketing Officer, Bharti Airtel; Shawn A. Covell, Vice President, Qualcomm Government Affairs and Laszlo Barta, Director & Chief Commercial Officer, PT Indosat Tbk.