By the end of February 2013 over 95 million people had experienced Nokia Life services. Launched in India in 2009, Nokia Life scaled to Indonesia in late 2009, China in May 2010, Nigeria in June 2011 and at the time of publishing (March 2013), the service was also available in Kenya.
This case study explores the success factors of the Nokia Life service and spotlights the agricultural service, with a particular focus on the content development process. Nokia Life Agriculture services provide farmers with tailored crop tips, agriculture news, market prices, weather information and advisory via richly formatted messages using SMS as the delivery channel.
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