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MMU Focus Areas

Mobile money is a sustainable, scalable approach to providing safe, convenient and affordable financial services to the unbanked. The following are the key areas of focus for the Mobile Money for the Unbanked programme.

Key Areas

MARKETING

How to drive customer activation in
mobile money services

MNO-BANK RELATIONSHIPS

How to map and effectively structure operator-bank relationships in mobile money

PROFITABILITY

Is there really any money in mobile money?

AGENT NETWORKS

How to build, incentivise and manage a network of mobile money agents

REGULATION

How to regulate new banking models that can bring financial services to all

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