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- GSMA mWomen
GSMA mWomen Innovation Fund: Overview and Guidance for NGO Applicants - Slides
Presentation featuring an overview of the GSMA mWomen Innovation Fund objectives and terms, as well as practical advice for NGOs & social enterprises on preparing a competitive application for the grants launched in April 2013. This round comprises of three grants, valued up to US$ 140,000 for projects up to ten months long. The grants are intended to provide seed funding for NGOs, working in partnership with mobile network operators, to design and launch products, value added services, marketing campaigns and/or distribution mechanisms (‘offerings’) that will increase women’s access to and use of mobile and life-enhancing services. The webinar recording to accompany this presentation can be found here and more information and tools to prepare a concept note can be downloaded here.
- GSMA mWomen
GSMA mWomen Innovation Fund grant documentation - NGOs - April 2013
Collection of documents required for NGOs (including social enterprises) to submit a concept note ahead of the application stage for the round of GSMA mWomen Innovation Fund grants launched in April 2013. This round is comprised of three grants, valued up to US$ 140,000 for projects up to ten months long. The grants are intended to provide seed funding for NGOs, working in partnership with mobile network operators, to design and launch products, value added services, marketing campaigns and/or distribution mechanisms (‘offerings’) that will increase women’s access to and use of mobile and life-enhancing services.
For additional information, please write to mWomengrants@gsma.com.
- GSMA mWomen
GSMA mWomen Innovation Fund grant documentation – March 2013
Collection of documents required for mobile operators to submit a concept note ahead of the application stage for the GSMA mWomen Innovation Fund grants launched in March 2013. This round is comprised of three matching grants, valued up to US$ 70,000 for projects up to nine months long. The grants are intended to provide seed funding for operators, with or without partners, to design and launch products, value added services, marketing campaigns and/or distribution mechanisms (‘offerings’) that will increase women’s access to and use of mobile and life-enhancing services.
- GSMA mWomen
GSMA mWomen Marketing Handbook
The GSMA mWomen Marketing Handbook, created in partnership with Altai Consulting, is a resource for mobile network operators and other members of the mobile ecosystem to improve their approach to marketing to low-income women in emerging markets. It offers an approach and examples from the mobile industry as well as other industries and the development community.
- GSMA mWomen
Unlocking the Potential: Women and Mobile Financial Services in Emerging Markets – Executive Summary
Executive summary of February 2013 report, which offers insights on women’s needs for financial management tools and use of mobile financial services in Indonesia, Kenya, Pakistan, Papua New Guinea and Tanzania. It also contains implications for action for mobile financial service providers in any emerging market. Full report accessible here
- GSMA mWomen
Unlocking the Potential: Women and Mobile Financial Services in Emerging Markets
This February 2013 report offers insights on women’s needs for financial management tools and use of mobile financial services in Indonesia, Kenya, Pakistan, Papua New Guinea and Tanzania. It also contains implications for action for mobile financial service providers in any emerging market.
- GSMA mWomen
Striving & Surviving: Exploring the Lives of Women at the Base of the Pyramid
Full length research report surveying the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency for International Development (AusAID) and the United States Agency for International Development (USAID), with primary research undertaken by TNS, the research format brings the voices of BoP women to life through eight fictional, composite ‘Portraits’ of respondents, interspersed throughout a detailed review of the macro-level data from which the portraits were constructed.
- GSMA mWomen
GSMA mWomen Research Toolkit
“This toolkit contains all research tools used to create ‘Striving and Surviving: Exploring the Lives of Base of the Pyramid Women’ These include:
- Ethnography Observation Guide
- Focus Group Discussion Guides
- Opinion Leader Discussion Group
- Wants and Needs Questionnaire
- GSMA mWomen
Portraits: A Glimpse into the Lives of Base of the Pyramid Women
This research report is the first to survey the wants, needs, aspirations and mobile uses of women living at the base of the pyramid (BoP), which are those living on under US$2 a day. Conducted in partnership with the Australian Agency for International Development (AusAID) and the United States Agency for International Development (USAID), with primary research undertaken by TNS, the research format brings the voices of BoP women to life through eight fictional, composite ‘portraits’ of respondents, shown against a backdrop of the macro-level data from which the portraits were constructed.
It is the brief version of a longer research report entitled ‘Striving & Surviving: Exploring the Lives of Women at the Base of the Pyramid’
- GSMA mWomen
Impact Pathway for Mobile & Women
The Impact Pathway for Mobile and Women explores how women can be empowered through ownership and effective usage of mobile phones, and how access for women to life-enhancing mobile services can lead to economic advancement, and enhanced power and decision-making abilities. To test this theory of change, the GSMA mWomen team in partnership with USAID and AusAID, commissioned PwC to undertake a review of relevant literature covering leading initiatives, programmes, and deployments known to be taking place. Data from the literature review has been captured and catalogued against indicators defined within the Mobile and Women Impact Pathway. By highlighting where concentrations of data exist, as well as gaps, the pathway can serve as a repository of information that can be used by development practitioners, donors, academics and mobile network operators alike.
- GSMA mWomen
Realising the mWomen Opportunity: A Framework for Designing the mWomen Business Case
This framework is designed to help MNOs gather evidence that women are valuable mobile subscribers and highlight best practices and proposed approaches to targeting these women. Though regional and local contexts will factor heavily into each MNO’s strategies, this document identifies commonalities among the emerging market MNOs and introduces a broad framework for analysis. The framework is designed to be an overview of possibilities across a mobile proposition lifecycle, providing a step-by-step tool that can be picked up at any time in an MNO’s segmentation strategy design. A key finding of the GSMA mWomen Programme’s research is that the mWomen opportunity does not sit within any one specific MNO department. In fact, the mWomen opportunity – like any other form of market segmentation — must inherently sit across all departments for commercial success. Thus the framework allows executives to find the opportunities, barriers, strategies and tools most relevant to them.
- GSMA mWomen
Uninor: Empowering Women through an Innovative Distribution Model
Evaluation of Uninor’s innovative pilot program, Citizen Centre Enterprises (CCEs), which delivers business service through a network of women entrepreneurs in partnership with non governmental organisation Hand in Hand. The study focuses on the value that the CCE model creates for all parties by bringing women into the mobile value chain. This includes bringing increased sales for the operator and empowering and improving livelihoods for the women entrepreneurs.
- GSMA mWomen
Vodafone Qatar's Al Johara: empowerment through entrepreneurship
Empowerment through entrepreneurship, this case study examines how Vodafone created a network of female sales agents who sell to other women whilst working within appropriate Qatari cultural norms.
- GSMA mWomen
Policy Recommendations to Address the Mobile Phone Gender Gap
This paper summarises the GSMA mWomen recommendations for policymakers. Governments and policy makers have a critical role to play in empowering women through mobile technology and are a pivotal part of the ecosystem required for reducing the mobile phone gender gap in developing countries. Women’s empowerment is crucial for a country’s economic growth and development, mobile technology can contribute this in line with the Millennium Development Goals.
- GSMA mWomen
Cep Telefonları: Küresel bir Fırsat [Turkish translation of Women & Mobile: A Global Opportunity)
Turkish translation of Women & Mobile: A Global Opportunity report. The English version is availble here
- GSMA mWomen
Women & Mobile: A Global Opportunity
The report is the first global study of its kind. It endeavours to understand mobile usage by women subscribers in low and middle income countries and highlights the barriers facing women’s adoption of mobile technologies. It also shows that by extending the benefits of mobile phone ownership to women, a host of social and economic goals can be advanced. Key report findings include:
- Across all countries a woman is 21% less likely to own a mobile phone than a man. This figure increases to 23% if she lives in sub-Saharan Africa, 24% if she lives in the Middle East and 37% if she lives in South Asia
- 93% of women reported feeling safer because of their mobile phone
- 85% of women reported feeling more independent because of their mobile phone
- 41% of women reported having increased income and professional opportunities once they owned a mobile phone
- Women in rural areas and lower income brackets stand to benefit the most from closing the gender gap
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