In addition to the GSMA NFC Icon, the GSMA has recently also reached an agreement with EMVCo for its Members to use the EMVCo Contactless Indicator. The use of either icon exclusively within a single market, referencing and signalling the technology and its platform, will result in widespread awareness and adoption of Mobile NFC, making it clear to customers that they can use and benefit from Mobile NFC services regardless of their mobile network operator and handset. For press and media related enquiries, please contact Claire Cranton, Media Relations Director at press@gsma.com.
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EMVCo Contactless Indicator Identifies all contactless NFC capabilities both for payment and non-payment e.g. NFC payment, access and entry, event ticketing, content sharing |
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EMVCo Contactless Symbol Mark Used to identify Point of Sale terminals where users can use an EMVCo compliant contactless payment card or mobile service to complete a transaction. The EMVCo Contactless Indicator is now being made available to the GSMA’s Full Members upon signing the necessary usage licence agreement with EMVCo. The Marks can also be sub-licensed to third-party affiliates, working with Mobile Network Operators (MNOs) to develop payment and non-payment related NFC services in their respective markets where relevant. The agreement aims to promote a single, global, well-recognised set of contactless NFC marks that cover all industries and all contactless transactions, both payment and non-payment related. The following exhibit summarises how the marks can be applied across payment / non-payment services following execution of the agreement (subject to EMVCo’s brand guidelines)  |
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GSMA NFC Icon Communicates the availability of SIM-based NFC capabilities and services, except where payment* is the transaction.This Icon was developed for use by Mobile Network Operators and the wider industry verticals looking to communicate the availability of specifically SIM-based NFC capabilities and services at the point of location. The Icon is available to GSMA Full Members for appropriate use in their market. It can also be made available to other providers and enablers of NFC services working with local market MNOs, through a third-party licensing agreement with their local MNO.*The GSMA NFC icon does not replace the use of the EMVCo Contactless Indicator and Symbol marks used to communicate the availability/acceptance of payment-related NFC services developed in conjunction with EMVCo member payment schemes e.g. Mastercard, Visa, Amex, JCB. |
For more information and to obtain a licence to use any of these marks, please contact the GSMA at nfc@gsma.com in the first instance.
