Commercial Resources

Case Studies

Optimus case study (pdf)
Overview:In April 2008 Optimus in Portugal launched Optimus Messenger, an own- community mobile IM service following the Personal IM service principles.

Telecom Italia Mobile case study (pdf)
Overview: A leading advanced telecommunications company, Telecom Italia has achieved significant growth in recent years and is now not only the largest telecommunications provider in Italy, it's also one of the largest providers in the world.

TMN case study (pdf)
Overview: With more than 5.7m subscribers throughout Portugal, TMN has established itself as a market leader and industry pioneer.

Turkell case study (pdf)
Overview: Turkcell launched TurkcellMessenger in 2005. Two years on, the signs indicate continued growth.

White Papers

Contextural Messaging - New Mobile Service Frontiers with Instant Messaging and Presence (pdf)
Overview: This white paper reports on research from Frost & Sullivan on future mobile messaging market and suggests that mobile IM has the potential to be the next major growth opportunity for mobile operators if they build their own evolutionary messaging services. The paper also explores the concept of contextural messaging, how the dynamics of consumer communications are changing and the importance of presence in the design of future messaging services.

Contextural Communication (pdf)
Overview: The end-user's motivations for adoption and usage of mobile messaging services are analysed in this white paper which also examines how these differ between market segments. The impact of these issues on service evolution and convergence are also discussed in the context of service solution design and deployment.

The Importance of Mobile Presence (pdf)
Overview: Presence is one of the key factors for the success of interpersonal communication on fixed line Messengers. This white paper describes Bouygues Telecom's vision concerning mobile presence. It represents a base for discussions with other operators. Such discussions could later be extended to other actors of the mobile ecosystem (cf. Chart 2)

How MNOs can successfully embrace MIM through the evolution of SMS (pdf)
Overview: A white paper which discusses topics including how MIM can be a major growth driver for MNOs, how SMS Plus provides an alternative approach to IM and how to entice customers into adopting MIM.

Mobile Instant Messaging: The Next Major Mobile Opportunity (pdf)
Overview: Mobile Instant Messaging (MIM) is the next major growth opportunity for mobile operators and is a highly flexible medium that can presence-enable services and open up new revenue opportunities in areas such as social networking, communities, blogging, gaming, advertising, and interactivity with other mobile media.

Industry Articles

Winning Mobile Instant Messaging Strategies
Overview: This article demonstrates how mobile IM can provide opportunities for profitable new services, identifies a number of different potential scenarios for IM market development and proposes a number of strategic approaches based around the key elelent of interoperability that mobile operators should adopt to maximise the mobile IM opportunity. Access to this article requires simple registration.

Making IM Mobile - The Value of Interconnect (pdf)
Overview: This article explores the importance of interconnect for the future of Mobile Instant Messaging (MIM) and the technical and commercial frameworks within which interconnect decisions should be considered.

IM billing: session or subscription?
Overview: While it may be positioned as an evolution from SMS, it seems unlikely that mobile instant messaging (IM) will use the same pricing structure in the long term.