Video Share
 With Video Share, users of 3G mobile terminals can send live video pictures to someone and talk to them at the same time. Just imagine being able to share an experience with friends or colleagues: live images of a fantastic holiday location, family groups at special celebrations or views of a potential construction site with only one hour left to sign the land purchase deal. These are just a few of the experiences that Video Share will bring.
Some operators have launched a version of Video Share already, and customer anticipation is high, waiting for a roll-out of services from several operators later in 2006.
Interoperability is essential
To work seamlessly, interoperability for the video sharing service is essential. Looking back at other new service launches, the evidence is that a good user experience is essential in order to get a rapid take-up. The GSMA's interoperability trials programme is giving assurance to operators and users of a reliable service right from the start of full commercial launch. Ensuring true interoperability is a complex process and involves the co-operation and collaboration of a number of different players in the market.
Video sharing is enabled by IP Multimedia Subsystem (IMS) technology. The GSM Association, on behalf of the mobile industry, has been facilitating a series of trials of this technology in advance of wide-scale deployment to ensure the compatibility of operators' IMS networks. The trials have been extremely successful.
First live interoperable video share demonstration
The GSMA convened the world's first live interoperable video share demonstration at 3GSM World Congress in February and announced the start of video sharing interoperability trials across three continents. With demand from new vendors and operators to participate, the series of trials is ongoing - each one demonstrating to its participants the successful interoperation of VS services on IMS systems provided by leading market vendors and have included over 50 key players from the mobile network operator, carrier and vendor communities.
If your company needs to know more about Video Share or is interested in joining the Video Share trials programme, email the GSMA's Project Manager Adam Collier.
Live Video Share Demonstration, Barcelona 2007
Show visitors at the recent 3GSM World Conference, in Barcelona, had the opportunity to experience proven inter-device, inter-network interoperability at two live Video Share demonstrations.
The events hosted by the GSMA were the most comprehensive multi-vendor demonstrations ever to be held at a public event with vendors Azaire Networks, Comneon, Ericsson, Intel, Motorola, NMS, Nokia, Samsung and Siemens all participating.
As part of the demonstration GSMA Project Manager Mark Hogan provided an introductory overview of Video Share-an exciting, feature-rich, multimedia service that will be made available globally to mobile operators by the end of 2007.
He explained that Video Share has been successfully tested by the GSM Association's SIP and IMS Interoperability Work Programme and is now a commercial reality with deployments in Hong Kong and Italy.
The vendors then showcased real-time simultaneous video and voice communications between a variety of mobile clients and in a number of contexts-mobile phone to mobile phone and mobile phone to laptop-all demonstrated using different networks.
For more information, email GSMA Project Manager Mark Hogan.
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